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A trademark is transferable through trademark assignment agreements. Also, when an owner assigns a trademark to another person, its ownership is granted upon that person, either completely with goodwill or for a limited number of services and products without goodwill. This ordinarily involves a one-time payment.
The Trade Marks Office can, for numerous reasons, have objections to your trademark application. This can be because the word or logo is too similar to an already existing trademark or because it could hurt religious sentiments of some people or if it is likely to cause confusion among people, among numerous other reasons.
A trademark can be any unique expression related to a service or a product that distinguishes it from others. The unique expression can be a slogan, logo, word, photograph, graphic, sound, colour combination or even smell; however, majority businesses only look for a brand name registration or logo registration.
Every registered trademark has a lifetime of 10 years and can be further renewed indefinitely. Moreover, the Registrar has even set a broad window for every owner to do so, beginning from 6 months before the date of expiration of the trademark.
First step in a trademark is its registration which protects the brand name. Moreover, to make sure that the owner has complete control over the trademark, the owner needs to keep a close watch on all attempts by other individuals and businesses against registration of similar trademarks, including the ones in other domains.